Posting Information Butler Community College is an equal opportunity employer Posting Information Position Title Digital Marketing Strategist Job Duties Butler Community College is seeking a Digital Marketing Strategist to join its team. This position is a member of the College Relations & Marketing staff, a component of the Institutional Advancement Division, and ultimately reports to the Director of College Relations & Marketing. The Digital Marketing Strategist develops, implements, and manages data-driven digital marketing campaigns across channels like SEO, social media, email, and paid media to meet lead generation, enrollment, and brand awareness objectives. Additionally, this position also creates marketing automation to streamline and automate repetitive marketing tasks to increase efficiency and personalize potential student journeys. Responsibilities for this role require a blend of analytical, creative, and technical skills to increase brand awareness, drive traffic, and generate leads by analyzing metrics and identifying trends. Key duties include planning and managing automated workflows, analyzing automation performance, and collaborating with various internal teams to align automated efforts with institutional enrollment goals. Butler Community College offers a very generous benefits package. The benefits applicable to this position include:
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