Job Description
- To establish positioning, identify target customers, and develop marketing plans with specific objectives across mall market segments.
- To assist in the execution of marketing programs from start to finish.
- To analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- To create, maintain, and conduct analytics reporting across possible platforms and extract key insights for future campaigns / marketing program developments.
DUTIES AND RESPONSIBILITIES
- Analyzing marketing strategies to identify new opportunities.
- Launch and implement initiated events and promos including local and international shows, mall-wide sales, family events in the quality standard of the Commercial Business Group
- Help achieve mall venue rent income target and marketing recoveries including sponsorship and other opportunities
- Handle communication and PR efforts to increase awareness of Tutuban Center initiated events and promos
- Assist merchants in the conceptualization of specific marketing programs to promote their brand and branch in the mall
- Developing consumer-oriented marketing products, events and branding strategies.
- Developing and launching marketing initiatives and identifying new customers.
- Incorporating emerging solutions and technological advancements in new products.
- Collect and analyze consumer behavior and competitors data (e.g. foot /web traffic, products / offerings, activities and rankings).
- Performing competitor analysis toward an increased market share.
- Establishing targeted customer and industry partnership networks.
- Liaising with management and operations teams.
- Support the implementation of all cost savings, recoveries and sustainability projects as well as improve efficiencies in all operational areas.
OTHER DUTIES AND RESPONSIBILITIES
- Participate in major department projects and take an active role in cross?functional teams to assist in driving quality improvements, processes, and initiatives.
- Actively participate and communicate in the team?based work groups.
- Other functions that may be necessary to the overall function.
QUALIFICATIONS
- A graduate of BS Business Administration- major in Marketing, Entrepreneurship, or Communication or any similar course
- At least 2?years work experience in marketing and events management
- Familiarity with graphic design and digital marketing is an advantage
- Must be able to work independently with minimal supervision, fast?learner, proficient in English, experience in organizing events, good communication skills, multi?tasker
- Willing to work on weekends
- A resident of Tutuban Center or nearby areas.
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Job Tags
Work experience placement, Local area,